Summary
Application: Sophie's Delights
States :
Les Délices de Sophie, an artisanal pastry shop, wants to analyze the performance of its apple pie sales in order to optimize its commercial strategy. Each pie has a purchase cost set at €3,50 excluding VAT. On average, the pastry shop sells 200 pies per month at a price of €6 excluding VAT per unit.
Work to do :
- Calculate the margin rate on apple pies.
- What is the overall margin generated by pie sales over a month?
- If Sophie wants to have a markup rate of 30%, what selling price excluding tax should she apply for her tarts?
- Analyze the financial impact if the purchase cost increases by 10% and the selling price remains the same.
- Assuming monthly demand increases by 25%, while maintaining the same price and cost, what would be the new overall margin?
Proposed correction:
-
The margin rate is calculated using the formula: Margin rate = ((PV HT – PA HT) ÷ PA HT) x 100.
Substituting, ((6 – 3,50) ÷ 3,50) x 100 = 71,43%.
The margin rate on apple pies is 71,43%. -
The overall margin is given by the formula: Overall margin = Unit margin x quantity sold.
Unit margin = PV HT – PA HT = 6 – 3,50 = €2,50.
Overall margin = 2,50 x 200 = €500.
The overall margin generated each month is €500. -
To obtain a markup rate of 30%, we use the formula: PV HT = PA HT ÷ (1 – Markup rate).
PV excluding tax = 3,50 ÷ (1 – 0,30) = €5.
For a markup rate of 30%, the selling price excluding tax should be €5.
-
If the purchase cost increases by 10%, the new PA excluding tax = 3,50 x 1,10 = €3,85.
The new unit margin = 6 – 3,85 = €2,15.
The overall margin = 2,15 x 200 = €430.
With the 10% increase in costs, the company would see its overall margin decrease to €430. -
If monthly demand increases by 25%, new quantity sold = 200 x 1,25 = 250.
New overall margin = 2,50 x 250 = €625.
With a 25% increase in monthly demand, the overall margin would increase to €625.
Formulas Used:
Title | Formulas |
---|---|
Margin rate | ((PV HT – PA HT) ÷ PA HT) x 100 |
Overall margin | Unit margin x quantity sold |
Brand taxes | ((PV HT – PA HT) ÷ PV HT) x 100 |
PV HT for mark rate | PA HT ÷ (1 – Mark rate) |
Application: TechnoGadgets
States :
TechnoGadgets, an electronics accessories distribution company, evaluates its sales performance on a smartphone docking station. The purchase price excluding VAT of a unit is €25. TechnoGadgets sells each unit at €50 excluding VAT and sells 500 units per quarter.
Work to do :
- Determine the markup rate of the docking stations.
- Calculate the quarterly turnover achieved.
- If the market imposes a 10% reduction in the selling price, what would be the new unit margin?
- Consider the overall margin difference if demand increases by 150 units.
- Evaluate the impact of a promotion offering a discount of €5 excluding VAT per unit on the overall margin.
Proposed correction:
-
The markup rate is given by the formula: Markup rate = ((PV HT – PA HT) ÷ PV HT) x 100.
Substituting, ((50 – 25) ÷ 50) x 100 = 50%.
The markup rate of docking stations is 50%. -
The turnover is calculated as follows: CA = PV HT x quantity sold.
CA = 50 x 500 = €25.
The quarterly turnover is €25. -
In the event of a 10% reduction, the new selling price excluding VAT = 50 – (50 x 0,10) = €45.
New unit margin = 45 – 25 = €20.
The new unit margin would be €20 after a 10% reduction.
-
With an increase in demand of 150 units, the new quantity = 500 + 150 = 650.
New overall margin = (50 – 25) x 650 = €16.
The overall margin difference with the increase would be €16 – (250 x 25) = €500. -
During a promotion offering a €5 discount, the new PV excluding tax = €50 – €5 = €45.
New unit margin = 45 – 25 = €20.
New overall margin = 20 x 500 = €10.
The impact of this promotion would be a reduction in the overall margin to €10.
Formulas Used:
Title | Formulas |
---|---|
Brand taxes | ((PV HT – PA HT) ÷ PV HT) x 100 |
Turnover | PV HT x quantity sold |
Unit margin | PV HT – PA HT |
New overall margin | (PV HT – PA HT) x new quantity |
Application: Fashion Forever
States :
Fashion Forever, a ready-to-wear brand, sells leather jackets at a price of €160 excluding VAT per unit, with a purchase cost of €100 excluding VAT. Each month, 300 jackets are sold on average.
Work to do :
- Calculate the markup on these leather jackets.
- Determine the overall monthly margin generated by sales.
- If the company wants to lower the selling price to €145 excluding VAT, what would the new margin rate be?
- If sales increase by 20%, what would be the impact on turnover?
- Consider the effect of reducing the purchase cost to €90 while maintaining the original price.
Proposed correction:
-
The margin rate is calculated using the formula: Margin rate = ((PV HT – PA HT) ÷ PA HT) x 100.
Substituting, ((160 – 100) ÷ 100) x 100 = 60%.
The markup on leather jackets is 60%. -
The overall margin is calculated by: Overall margin = Unit margin x quantity sold.
Unit margin = 160 – 100 = €60.
Overall margin = 60 x 300 = €18.
The overall monthly margin is €18. -
With a selling price of €145, the new margin rate = ((145 – 100) ÷ 100) x 100 = 45%.
The new margin rate would be 45% after the price cut.
-
If sales increase by 20%, new quantity = 300 x 1,20 = 360.
New turnover = 160 x 360 = €57.
The increase in sales would generate a turnover of €57. -
If the purchase cost is reduced to €90, unit margin = €160 – €90 = €70.
New overall margin = 70 x 300 = €21.
A reduction in the purchase cost would increase the overall margin to €21.
Formulas Used:
Title | Formulas |
---|---|
Margin rate | ((PV HT – PA HT) ÷ PA HT) x 100 |
Overall margin | Unit margin x quantity sold |
Turnover | PV HT x quantity sold |
Application: EcoBike Rentals
States :
EcoBike Rentals rents electric bikes for €15 excluding VAT per day. The daily maintenance cost for each bike is €5. On average, 50 bikes are rented each day.
Work to do :
- What is the markup rate for a daily rental?
- What is the daily overall margin achieved?
- If the maintenance cost increases to €7, how is the unit margin affected?
- If the rental price is increased to €18 excluding VAT, what would be the new markup rate?
- Analyze the impact of a 10% increase in the number of daily rentals.
Proposed correction:
-
The markup rate is calculated using the formula: Markup rate = ((PV HT – PA HT) ÷ PV HT) x 100.
Substituting, ((15 – 5) ÷ 15) x 100 = 66,67%.
The markup rate for a daily rental is 66,67%. -
The overall margin is obtained by: Overall margin = Unit margin x quantity.
Unit margin = 15 – 5 = €10.
Overall margin = 10 x 50 = €500.
The daily overall margin is €500. -
With a maintenance cost of €7, new unit margin = 15 – 7 = €8.
The unit margin decreases to €8.
-
If the rental price is increased to €18, the new markup rate = ((18 – 5) ÷ 18) x 100 = 72,22%.
The new markup rate would be 72,22%. -
With a 10% increase in the number of rentals, new quantity = 50 x 1,10 = 55.
New overall margin = 10 x 55 = €550.
The increase in daily rentals would bring the overall margin to €550.
Formulas Used:
Title | Formulas |
---|---|
Brand taxes | ((PV HT – PA HT) ÷ PV HT) x 100 |
Unit margin | PV HT – PA HT |
Overall margin | Unit margin x quantity |
Application: Natural Medics
States :
Natural Medics, a pharmacy specializing in natural products, sells food supplements at a unit price of €40 excluding VAT with a purchase cost of €25 excluding VAT. On average, 150 units are sold per month.
Work to do :
- Determine the margin rate of these food supplements.
- Calculate the overall monthly margin obtained by the pharmacy.
- If the sale price drops to €35 excluding VAT, how is the markup rate affected?
- If, as a result of a marketing campaign, sales increase by 30%, how many supplements will be sold?
- Analyze the effect of a reduced purchase cost of €20 per unit on the margin rate.
Proposed correction:
-
The margin rate is calculated as follows: Margin rate = ((PV HT – PA HT) ÷ PA HT) x 100.
Substituting, ((40 – 25) ÷ 25) x 100 = 60%.
The margin rate is 60%. -
The overall margin is calculated by: Overall margin = Unit margin x quantity sold.
Unit margin = 40 – 25 = €15.
Overall margin = 15 x 150 = €2.
The overall monthly margin is €2. -
With a sale price of €35, the new markup rate = ((35 – 25) ÷ 35) x 100 = 28,57%.
The mark rate would decrease to 28,57%.
-
With a 30% increase in sales, new quantity = 150 x 1,30 = 195.
He expects to sell 195 units per month after the marketing campaign. -
With a purchase cost of €20, new unit margin = 40 – 20 = €20.
New margin rate = ((40 – 20) ÷ 20) x 100 = 100%.
A reduced purchase cost would increase the margin rate to 100%.
Formulas Used:
Title | Formulas |
---|---|
Margin rate | ((PV HT – PA HT) ÷ PA HT) x 100 |
Overall margin | Unit margin x quantity sold |
Brand taxes | ((PV HT – PA HT) ÷ PV HT) x 100 |
Application: DIY Express
States :
Bricolage Express sells drills at a price of €120 excluding VAT with a purchase cost of €80 excluding VAT. The average monthly sale is 100 units.
Work to do :
- Calculate the markup rate of drills.
- Determine the overall monthly margin.
- If the selling price is reduced to €110 excluding VAT, calculate the new unit margin.
- What is the impact on turnover if sales increase by 15%?
- If the purchase cost is negotiated at €75, what is the revised margin rate?
Proposed correction:
-
The markup rate is: Markup rate = ((PV HT – PA HT) ÷ PV HT) x 100.
Substituting, ((120 – 80) ÷ 120) x 100 = 33,33%.
The markup rate of drills is 33,33%. -
Overall margin: Overall margin = Unit margin x quantity sold.
Unit margin = 120 – 80 = €40.
Overall margin = 40 x 100 = €4.
The overall monthly margin is €4. -
With a selling price of €110, new unit margin = €110 – €80 = €30.
The new unit margin is €30.
-
15% increase in sales, new quantity = 100 x 1,15 = 115.
New turnover = 120 x 115 = €13.
The turnover would increase to €13. -
Purchase cost at €75, new unit margin = €120 – €75 = €45.
New margin rate = ((120 – 75) ÷ 75) x 100 = 60%.
The revised margin rate is 60%.
Formulas Used:
Title | Formulas |
---|---|
Brand taxes | ((PV HT – PA HT) ÷ PV HT) x 100 |
Overall margin | Unit margin x quantity sold |
Unit margin | PV HT – PA HT |
Application: GreenTech Solutions
States :
GreenTech Solutions sells solar panels at €500 excluding VAT per unit, while the purchase cost is €300 excluding VAT. The company sells an average of 200 panels each quarter.
Work to do :
- Calculate the margin rate of solar panels.
- What is the company's overall quarterly margin?
- If the market pushes to reduce the price to €450 excluding VAT, what are the implications for the unit margin?
- Discuss the impact on overall margin if demand increases by 40 units.
- Analyze the consequences of a lower purchase cost, revised to €280, on the margin rate.
Proposed correction:
-
The margin rate is: Margin rate = ((PV HT – PA HT) ÷ PA HT) x 100.
Substituting, ((500 – 300) ÷ 300) x 100 = 66,67%.
The margin rate is 66,67%. -
Overall margin: Overall margin = Unit margin x quantity sold.
Unit margin = 500 – 300 = €200.
Overall margin = 200 x 200 = €40.
The overall quarterly margin is €40. -
For a sale price of €450, new unit margin = €450 – €300 = €150.
The unit margin would drop to €150.
-
Increase demand by 40 units, new quantity = 200 + 40 = 240.
New overall margin = 200 x 240 = €48.
The overall margin would increase to €48. -
Purchase cost at €280, new unit margin = €500 – €280 = €220.
New margin rate = ((500 – 280) ÷ 280) x 100 = 78,57%.
A reduction in the purchase cost would increase the margin rate to 78,57%.
Formulas Used:
Title | Formulas |
---|---|
Margin rate | ((PV HT – PA HT) ÷ PA HT) x 100 |
Overall margin | Unit margin x quantity sold |
Unit margin | PV HT – PA HT |
Application: PureWater Systems
States :
PureWater Systems sells water purifiers for €350 excluding VAT, with a purchase cost of €200 excluding VAT. The company typically sells 80 units per month.
Work to do :
- Calculate the brand rate of purifiers.
- What is PureWater Systems' overall monthly margin?
- If the sale price is reduced to €330, how is the markup rate changed?
- Evaluate the impact of a 25 unit sales increase on revenue.
- Consider the impact on the margin if the purchase cost drops to €180.
Proposed correction:
-
The markup rate: Markup rate = ((PV HT – PA HT) ÷ PV HT) x 100.
Substituting, ((350 – 200) ÷ 350) x 100 = 42,86%.
The brand rate of purifiers is 42,86%. -
The overall margin is: Overall margin = Unit margin x quantity sold.
Unit margin = 350 – 200 = €150.
Overall margin = 150 x 80 = €12.
The overall monthly margin is €12. -
With a sale price of €330, the new markup rate = ((330 – 200) ÷ 330) x 100 = 39,39%.
The markup rate would be changed to 39,39%.
-
Increase by 25 units, new quantity = 80 + 25 = 105.
New turnover = 350 x 105 = €36.
The turnover would increase to €36. -
Purchase cost at €180, new unit margin = €350 – €180 = €170.
New overall margin = 170 x 80 = €13.
A reduced purchase cost would improve the overall margin to €13.
Formulas Used:
Title | Formulas |
---|---|
Brand taxes | ((PV HT – PA HT) ÷ PV HT) x 100 |
Overall margin | Unit margin x quantity sold |
Unit margin | PV HT – PA HT |
App: SnackBox Delivery
States :
SnackBox Delivery offers snack boxes at €20 excluding VAT each, with the direct cost of preparation being €8 excluding VAT per box. On average, 400 boxes are prepared and sold each week.
Work to do :
- Determine the margin rate for snack boxes.
- Calculate the overall weekly margin.
- If the preparation cost is reduced to €7, what is the new unit margin?
- What is the effect of increasing sales to 450 boxes per week on the overall margin?
- Discuss the implications of a 10% off sales promotion.
Proposed correction:
-
Margin rate: Margin rate = ((PV HT – PA HT) ÷ PA HT) x 100.
Substituting, ((20 – 8) ÷ 8) x 100 = 150%.
The margin rate is 150%. -
Overall margin: Overall margin = Unit margin x quantity sold.
Unit margin = 20 – 8 = €12.
Overall margin = 12 x 400 = €4.
The overall weekly margin is €4. -
With a cost of €7, new unit margin = €20 – €7 = €13.
The new unit margin is €13.
-
Sales increase to 450, new overall margin = 12 x 450 = €5.
The overall margin would amount to €5. -
10% promotion, new sale price = 20 – (20 x 0,10) = €18.
New unit margin = 18 – 8 = €10.
New overall margin = 10 x 400 = €4.
The promotion would reduce the overall margin to €4.
Formulas Used:
Title | Formulas |
---|---|
Margin rate | ((PV HT – PA HT) ÷ PA HT) x 100 |
Overall margin | Unit margin x quantity sold |
Unit margin | PV HT – PA HT |