Summary
Application: Sophie's Delights
States :
Les Délices de Sophie is a small artisanal pastry shop located in Paris. She wants to calculate various commercial indicators to optimize her operation. The following data is available to her: the cost of purchasing her raw materials for a lemon tart is €4 excluding tax, and she sells this tart for €10 excluding tax. She sells an average of 500 tarts per month.
Work to do :
- Calculate the margin rate for a lemon tart.
- Determine the markup rate for a lemon tart.
- Calculate the overall margin over a month for the pies sold.
- Sophie wants to achieve a markup rate of 30% for her new red fruit tarts. Calculate the necessary selling price excluding tax if the purchase cost excluding tax is €5.
- Analyze the impact of a 10% increase in monthly lemon tart sales on overall margin.
Proposed correction:
-
The margin rate is calculated using the following formula: Margin rate = ((PV HT – PA HT) ÷ PA HT) x 100.
Substituting, ((10 – 4) ÷ 4) x 100 = 150%. The margin rate for a pie is therefore 150%. -
The markup rate is calculated using the formula: Markup rate = ((PV HT – PA HT) ÷ PV HT) x 100.
Substituting, ((10 – 4) ÷ 10) x 100 = 60%. The markup rate for a pie is therefore 60%. -
The overall margin is calculated by multiplying the unit margin by the quantity sold.
Calculation: (10 – 4) x 500 = €3. The overall margin over one month for the pies sold is €000.
-
To achieve a markup rate of 30%, the formula to use is: PV HT = PA HT ÷ (1 – Markup rate).
Substituting, 5 ÷ (1 – 0,30) = €7,14. The required selling price excluding VAT is therefore €7,14. -
A 10% increase in sales means 500 x 1,10 = 550 pies sold.
The new overall margin is: (10 – 4) x 550 = €3. The impact on the overall margin is an increase of €300.
Formulas Used:
Title | Formulas |
---|---|
Margin rate | ((PV HT – PA HT) ÷ PA HT) x 100 |
Brand taxes | ((PV HT – PA HT) ÷ PV HT) x 100 |
Overall margin | Unit margin x Quantity sold |
Selling price excluding VAT required | PA HT ÷ (1 – Mark rate) |
Application: ElectroFacile
States :
ElectroFacile, a local electronics store, wants to evaluate its sales performance. The purchase price excluding tax of a vacuum cleaner is €80, and it is resold at the price of €120 excluding tax. The store usually sells 100 vacuum cleaners per month.
Work to do :
- Calculate the margin rate for a vacuum cleaner.
- Determine the mark rate for a vacuum cleaner.
- Estimate the overall monthly margin made on the sale of vacuum cleaners.
- If ElectroFacile decides to apply a 5% discount on each vacuum cleaner sold, what would be the new selling price excluding tax?
- Estimate the effect of this discount on the overall margin, assuming that sales would increase by 15% as a result of the discount.
Proposed correction:
-
The margin rate is obtained by the formula: ((PV HT – PA HT) ÷ PA HT) x 100.
Substituting, ((120 – 80) ÷ 80) x 100 = 50%. The margin rate for a vacuum cleaner is 50%. -
For the markup rate, the formula used is: ((PV HT – PA HT) ÷ PV HT) x 100.
Substituting, ((120 – 80) ÷ 120) x 100 = 33,33%. The markup rate for a vacuum cleaner is 33,33%. -
The monthly overall margin is obtained by the calculation: (120 – 80) x 100 = €4. The monthly overall margin is therefore €000.
-
The new formula for the selling price excluding tax with discount is: PV excluding tax x (1 – Discount).
By replacing, 120 x (1 – 0,05) = €114. The new selling price excluding VAT is €114. -
A 15% increase in sales gives: 100 x 1,15 = 115 vacuum cleaners.
The new overall margin is: (114 – 80) x 115 = €3. The discount causes the overall margin to decrease by €910 despite the increase in sales.
Formulas Used:
Title | Formulas |
---|---|
Margin rate | ((PV HT – PA HT) ÷ PA HT) x 100 |
Brand taxes | ((PV HT – PA HT) ÷ PV HT) x 100 |
Overall margin | Unit margin x Quantity sold |
New selling price excluding VAT | PV HT x (1 – Discount) |
Application: Elegant Shoes
States :
Chaussures Élégantes, a fashion boutique, bought shoes for €40 excluding VAT per pair and is selling them for €85 excluding VAT. The boutique plans to sell around 200 pairs per month.
Work to do :
- Determine the markup on a pair of shoes.
- Calculate the markup rate for a pair of shoes.
- Estimate the overall expected margin for a month of sales.
- If the store decides to promote a temporary €10 discount on each pair, what will the new markdown rate be?
- Consider a scenario where such a promotion increases sales by 20%. Calculate the impact on overall margin.
Proposed correction:
-
The margin rate is obtained by the formula: ((PV HT – PA HT) ÷ PA HT) x 100.
Substituting, ((85 – 40) ÷ 40) x 100 = 112,5%. The margin rate for a pair is 112,5%. -
For the mark rate: ((PV HT – PA HT) ÷ PV HT) x 100.
Substituting, ((85 – 40) ÷ 85) x 100 = 52,94%. The markup rate for a pair is therefore 52,94%. -
The overall margin for one month is calculated: (85 – 40) x 200 = €9. The overall margin is €000.
-
Calculating the new price after reduction gives: 85 – 10 = €75.
The new markup rate is: ((75 – 40) ÷ 75) x 100 = 46,67%. The markup rate with discount is 46,67%. -
A 20% increase in sales means 200 x 1,20 = 240 pairs sold.
The new overall margin would be: (75 – 40) x 240 = €8. The increase in sales would result in a €400 reduction in the overall margin, even with more pairs sold.
Formulas Used:
Title | Formulas |
---|---|
Margin rate | ((PV HT – PA HT) ÷ PA HT) x 100 |
Brand taxes | ((PV HT – PA HT) ÷ PV HT) x 100 |
Overall margin | Unit margin x Quantity sold |
New sale price | PV HT – Reduction |
Application: Jardin'Co
States :
Jardin'Co, a gardening equipment company, sells lawnmowers. The purchase price excluding VAT of a lawnmower is €150 and is sold at €300 excluding VAT. Currently, Jardin'Co sells about 50 lawnmowers per month.
Work to do :
- Calculate the margin rate of a mower.
- Determine the mark rate of a mower.
- Evaluate the overall monthly margin for mowers.
- If Jardin'Co wants to offer a 20% discount on the sale price, what will the new sale price be after the discount?
- Forecast the implications if sales increase by 30% due to this discount. What is the new overall margin?
Proposed correction:
-
The margin rate is given by: ((PV HT – PA HT) ÷ PA HT) x 100.
Substituting, ((300 – 150) ÷ 150) x 100 = 100%. The margin rate of a mower is 100%. -
For the markup rate, the formula is: ((PV HT – PA HT) ÷ PV HT) x 100.
Substituting, ((300 – 150) ÷ 300) x 100 = 50%. The markup rate of a mower is 50%. -
The overall margin is found by: (300 – 150) x 50 = €7. The monthly overall margin is €500.
-
With a 20% discount, the new price is calculated as follows: 300 x (1 – 0,20) = €240.
The new sale price after discount is €240. -
A 30% increase in sales gives: 50 x 1,30 = 65 mowers sold.
The new overall margin becomes: (240 – 150) x 65 = €5. The new overall margin reduces significantly despite the increase in sales.
Formulas Used:
Title | Formulas |
---|---|
Margin rate | ((PV HT – PA HT) ÷ PA HT) x 100 |
Brand taxes | ((PV HT – PA HT) ÷ PV HT) x 100 |
Overall margin | Unit margin x Quantity sold |
New sale price | PV HT x (1 – Discount) |
Application: Precious Jewelry
States :
Bijoux Précieux is a specialty retailer that offers elegant necklaces. The purchase cost excluding VAT of each necklace is €150, and it is sold for €290 excluding VAT. The store sells about 30 necklaces each month.
Work to do :
- Calculate the margin rate for a necklace.
- Determine the markup rate for a necklace.
- Estimate the overall monthly margin on necklace sales.
- If a temporary promotion offers €20 off per necklace, what will the new selling price excluding VAT be?
- What would be the effect on overall margin if this promotion increased sales by 10%?
Proposed correction:
-
The margin rate is obtained using: ((PV HT – PA HT) ÷ PA HT) x 100.
Substituting, ((290 – 150) ÷ 150) x 100 = 93,33%. The margin rate for a collar is 93,33%. -
The markup rate is calculated by: ((PV HT – PA HT) ÷ PV HT) x 100.
Substituting, ((290 – 150) ÷ 290) x 100 = 48,28%. The markup rate for a necklace is therefore 48,28%. -
The monthly overall margin is calculated as follows: (290 – 150) x 30 = €4. The monthly overall margin for collars is €200.
-
The new selling price excluding VAT after discount will be: 290 – 20 = 270 €.
The selling price excluding tax after delivery of a necklace is €270. -
A 10% increase in sales gives: 30 x 1,10 = 33 necklaces sold.
The new overall margin becomes: (270 – 150) x 33 = €3. Although the number of sales has increased, the overall margin is slightly reduced.
Formulas Used:
Title | Formulas |
---|---|
Margin rate | ((PV HT – PA HT) ÷ PA HT) x 100 |
Brand taxes | ((PV HT – PA HT) ÷ PV HT) x 100 |
Overall margin | Unit margin x Quantity sold |
New sale price | PV HT – Reduction |
Application: Bookstore of the Future
States :
Librairie de L'Avenir is a modern bookstore. It buys a particular book at the price of €10 excluding VAT and sells it at €25 excluding VAT. It sells an average of 400 of these books per month.
Work to do :
- Calculate the margin rate for this book.
- Determine the markup rate for this book.
- Calculate the overall monthly margin generated by the sale of these books.
- Librairie de L'Avenir wants to reduce the price by €3 to attract more customers. What will be the new selling price excluding VAT?
- If this reduction results in a 50% increase in sales, what would be the new overall margin?
Proposed correction:
-
The margin rate is calculated as follows: ((PV HT – PA HT) ÷ PA HT) x 100.
Substituting, ((25 – 10) ÷ 10) x 100 = 150%. The margin rate for this book is 150%. -
For the markup rate, we use the formula: ((PV HT – PA HT) ÷ PV HT) x 100.
Substituting, ((25 – 10) ÷ 25) x 100 = 60%. The markup rate for this book is 60%. -
The overall margin is obtained by multiplying: (25 – 10) x 400 = €6. The monthly overall margin is €000.
-
With the reduction of €3, the new sale price becomes: €25 – €3 = €22.
The new selling price excluding VAT is €22. -
A 50% increase in sales means 400 x 1,50 = 600 pounds.
The new overall margin is: (22 – 10) x 600 = €7. Therefore, the overall margin increases despite the price drop due to the increase in sales.
Formulas Used:
Title | Formulas |
---|---|
Margin rate | ((PV HT – PA HT) ÷ PA HT) x 100 |
Brand taxes | ((PV HT – PA HT) ÷ PV HT) x 100 |
Overall margin | Unit margin x Quantity sold |
New sale price | PV HT – Reduction |
Application: Sylvie Fashion
States :
Sylvie Fashion is a trendy clothing store. It offers jackets whose purchase cost is €50 excluding VAT, sold at €130 excluding VAT per unit. On average, 150 jackets are sold each month.
Work to do :
- Calculate the margin rate for a jacket.
- Determine the markup rate for a jacket.
- What is the overall monthly margin on jacket sales?
- Sylvie Fashion is planning a 15% discount promotion. What will the sale price be after the discount?
- Suppose this discount results in a 25% increase in sales, what would be the impact on the overall margin?
Proposed correction:
-
The margin rate for a jacket is: ((PV HT – PA HT) ÷ PA HT) x 100.
Substituting, ((130 – 50) ÷ 50) x 100 = 160%. The margin rate for a jacket is 160%. -
For the mark rate: ((PV HT – PA HT) ÷ PV HT) x 100.
Substituting, ((130 – 50) ÷ 130) x 100 = 61,54%. The markup rate is therefore 61,54%. -
The monthly overall margin is: (130 – 50) x 150 = €12. The monthly overall margin is €000.
-
The sale price after 15% discount is: 130 x (1 – 0,15) = €110,50.
The new sale price after discount is €110,50. -
With a 25% increase, the number of jackets sold becomes: 150 x 1,25 = 187,5 (rounded to 188 jackets).
The new overall margin is: (110,50 – 50) x 188 = €11. The overall margin decreases slightly but remains significant thanks to the increase in sales.
Formulas Used:
Title | Formulas |
---|---|
Margin rate | ((PV HT – PA HT) ÷ PA HT) x 100 |
Brand taxes | ((PV HT – PA HT) ÷ PV HT) x 100 |
Overall margin | Unit margin x Quantity sold |
New sale price | PV HT x (1 – Discount) |
Application: Modern Kitchen
States :
Cuisine Moderne is a kitchen equipment store selling food processors that the company buys for €200 excluding VAT and resells for €450 excluding VAT. It sells about 20 of them each month.
Work to do :
- Calculate the margin rate of each food processor.
- Determine the markup rate for these food processors.
- Estimate the overall monthly margin for the sale of these devices.
- If an instant discount of €50 is offered, what will the corrected selling price excluding VAT be?
- If this discount increases sales by 40%, estimate the new overall margin.
Proposed correction:
-
The margin rate is calculated by: ((PV HT – PA HT) ÷ PA HT) x 100.
Substituting, ((450 – 200) ÷ 200) x 100 = 125%. The margin rate for a food processor is 125%. -
To calculate the markup rate: ((PV HT – PA HT) ÷ PV HT) x 100.
Substituting, ((450 – 200) ÷ 450) x 100 = 55,56%. The markup rate is 55,56%. -
The overall monthly margin is: (450 – 200) x 20 = €5. The monthly margin is €000.
-
With a discount of €50, the selling price excluding tax becomes: €450 – €50 = €400.
The corrected sale price is €400. -
Sales increased by 40% means: 20 x 1,40 = 28 robots sold.
The new margin will be: (400 – 200) x 28 = €5. So, despite the discount, the overall margin increases due to increased sales.
Formulas Used:
Title | Formulas |
---|---|
Margin rate | ((PV HT – PA HT) ÷ PA HT) x 100 |
Brand taxes | ((PV HT – PA HT) ÷ PV HT) x 100 |
Overall margin | Unit margin x Quantity sold |
New sale price | PV HT – Reduction |
Application: Technology Plus
States :
Technologie Plus, an electronics store, sells laptops at a purchase price of €600 excluding VAT and resells them at €900 excluding VAT. About 50 units are sold each month.
Work to do :
- Calculate the margin rate for each laptop.
- Determine the markup rate of these computers.
- Calculate the overall monthly margin on sales of these laptops.
- If a special offer reduces the sale price by 10%, what is the new sale price excluding VAT?
- Discuss the impact on overall margin if sales increase by 20% as a result of this offer.
Proposed correction:
-
The margin rate is given by: ((PV HT – PA HT) ÷ PA HT) x 100.
Substituting, ((900 – 600) ÷ 600) x 100 = 50%. The margin rate is 50%. -
Mark rate calculated by: ((PV HT – PA HT) ÷ PV HT) x 100.
Substituting, ((900 – 600) ÷ 900) x 100 = 33,33%. The markup rate is 33,33%. -
The monthly overall margin is: (900 – 600) x 50 = €15. The monthly overall margin reaches €000.
-
A 10% reduction in price gives: 900 x (1 – 0,10) = €810.
The new selling price excluding VAT, after discount, is €810. -
A 20% increase in sales means: 50 x 1,20 = 60 laptops sold.
The new overall margin is: (810 – 600) x 60 = €12. The special offer results in a slight decrease in margin, although sales volume has increased.
Formulas Used:
Title | Formulas |
---|---|
Margin rate | ((PV HT – PA HT) ÷ PA HT) x 100 |
Brand taxes | ((PV HT – PA HT) ÷ PV HT) x 100 |
Overall margin | Unit margin x Quantity sold |
New sale price | PV HT x (1 – Reduction) |